Abandoned Cart Recovery
An abandoned-cart workflow that starts from a consented commerce event and coordinates email, SMS, web push, and retargeting steps. Teams define timing, eligibility, frequency limits, offer rules, and reporting.
Service path: Workflow Automation
How This Workflow Works
How the workflow moves from intake to output.
- 1
Captures consented cart-abandonment events
- 2
Triggers an approved email using a configurable delay
- 3
Follows up with SMS for mobile shoppers
- 4
Adds to retargeting audience for social ads
- 5
Escalates offers over time (reminder → discount → urgency)
- 6
Personalizes based on cart contents and customer value
- 7
A/B tests timing, messaging, and offers
- 8
Reports on recovery rate and revenue by channel
Where This Workflow Fits
Example industries for this workflow. We adapt the inputs, rules, and review steps to each operating environment.
E-commerce (General)
Example industry fit
Fashion
Example industry fit
Electronics
Example industry fit
Beauty
Example industry fit
Home Goods
Example industry fit
Food/Beverage
Example industry fit
What This Workflow Covers
- Coordinate follow-up for abandoned carts
- Multi-channel orchestration
- Personalized messaging
- Escalating offer strategy
- A/B tested sequences
- Revenue attribution
Use Cases
- Email reminders after a configurable delay
- SMS for time-sensitive cart recovery
- Retargeting ads for high-value carts
- Progressive discounts to close the sale
Build this workflow.
We can map this workflow against your tools, handoffs, and edge cases.
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