Marketing Attribution & Analytics
A marketing attribution workflow that combines consented first-party events from connected channels. It applies selected first-touch, last-touch, or multi-touch models and keeps model assumptions visible in each report.
Service path: Workflow Automation
How This Workflow Works
How the workflow moves from intake to output.
- 1
Connects tracking for selected marketing channels
- 2
Captures consented first-party events from configured touchpoints
- 3
Stitches anonymous visitors to known customers
- 4
Applies multi-touch attribution models
- 5
Calculates modeled CAC and ROAS by channel
- 6
Compares campaign and creative performance
- 7
Builds a customer journey visualization from available events
- 8
Produces budget-review inputs with model assumptions
Where This Workflow Fits
Example industries for this workflow. We adapt the inputs, rules, and review steps to each operating environment.
E-commerce
Example industry fit
SaaS
Example industry fit
Lead Gen
Example industry fit
B2B
Example industry fit
Education
Example industry fit
Financial Services
Example industry fit
What This Workflow Covers
- Track configured first-party touchpoints
- Multi-touch attribution
- Modeled ROAS by channel
- Customer journey visibility
- Budget recommendations
- First-party data ownership
Use Cases
- Understand which channels drive revenue
- Attribute revenue to first and last touch
- Review customer journey visualizations from available events
- Compare budget allocation using modeled attribution
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Build this workflow.
We can map this workflow against your tools, handoffs, and edge cases.
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