Social Listening & Alerts
A social listening workflow for selected public platforms, forums, blogs, and news sources. It collects matching mentions, estimates sentiment, groups topics, and alerts the team when a record meets defined criteria.
Service path: Workflow Automation
How This Workflow Works
How the workflow moves from intake to output.
- 1
Monitor keywords: brand, competitors, industry terms
- 2
Tracks mentions across social, forums, news, and blogs
- 3
AI analyzes sentiment of each mention
- 4
Identifies influencers and high-reach posts
- 5
Alerts to negative sentiment and potential crises
- 6
Spots opportunities for engagement
- 7
Tracks competitor campaign launches and messaging
- 8
Reports on share of voice and sentiment trends
Where This Workflow Fits
Example industries for this workflow. We adapt the inputs, rules, and review steps to each operating environment.
Consumer Brands
Example industry fit
Tech Companies
Example industry fit
Agencies
Example industry fit
Hospitality
Example industry fit
Healthcare
Example industry fit
Financial Services
Example industry fit
What This Workflow Covers
- Monitored mention feed
- Sentiment analysis
- Crisis early warning
- Competitor monitoring
- Influencer identification
- Share of voice tracking
Use Cases
- Monitor brand mentions across configured channels
- Track competitor campaigns and messaging
- Identify and engage with influencers
- Catch and address negative sentiment early
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Build this workflow.
We can map this workflow against your tools, handoffs, and edge cases.
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